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Curious, Industrious, Rafin

We are a team of AIdata and business analysis experts dedicated to improving the business outcomes of all we work with. 

We are dedicated to optimising the intersection between people, processes and systems.

We are re-thinking consultancy

This is not a cookie cutter approach – we know every problem is different and whilst we draw on our vast experience to solve your problems, our model is goal – not day rate – driven.

Our values

Principles we operate by

We Find a Way

We do not do “can’t” – we roll our sleeves up and we get it done. We are fuelled by the desire to optimise all outcomes.

Curiosity Driven

We operate on exploring the unknown, continuously pushing the boundaries of what’s possible, and finding innovative ways to solve your toughest challenges.

Invested from day one

We operate as an extension of your workforce, seamlessly integrating with your team to deliver solutions that feel as close as in-house talent.

Promote AI & Data literacy for all

We believe the biggest problem in AI and data is empowering teams to understand it, so we foster a data culture that thrives across all levels.

Human-Centred, by Default

Every solution begins and ends with people, so that’s our focus. People, Process, Systems, in that order.

Who are we

We are a team of consultants that live and breathe AI, Data and Business Analysts

John Bagnall Founder
John is a seasoned technologist and consultant with over 15 years building and implement AI and data products. With roots in business analysis and product management, his passion is to work with organisations to understand critical pain points and deliver solutions that optimise people and processes.

John is a speaker, podcast host and social commentator on AI, Data and BA.

Our team of Rafinites
We have an extensive team of data professionals, AI software engineers, consultants and business analysts, all ready to supercharge your organisation.

We are always on the lookout for talent, check out our careers page.